MW Stories

Season of Change

October 08, 2019

I can’t believe we are now in October and officially in the season of Fall. Fall is the season to slow down. People and businesses nowadays tend to constantly go-go-go, forgetting that we are part of the nature – that we too, have seasons and cycles. It is unreasonable and unrealistic to sustain this constant hustle. Just like the seasons in nature, there is time for us to rest, time to align, time to take action, and time to celebrate.


This became particularly clear to me with the running of my business. For the past year, I have tried to sustain the regular fashion cycle – to constantly put out new things, to constantly promote newness, to constantly be “on”. In the meantime, due to my move across many cities, I became very into wellness and self-care, as I needed it to stay sane. The deeper I got into wellness and self-discovery, the more and more I felt misalignment between my business and my personal life. As I went through the process of slowing down and de-cluttering in my personal life, I began to see how I needed to do the same for my business as well.



After the New York Pop-Up, which was a celebration of all the work and effort that I have put into this brand this past year, I felt an intense need to pause, to reevaluate, to realign my business with my personal growth. If you have followed the brand from the beginning, you probably know how closely tied the brand is to my personal life. I started Maggie Wu Studio as a bridal accessories business, when I couldn’t find bridal headpieces that I liked for my own wedding. However, a year into the business, I felt disconnected and misaligned with the wedding industry, as I did not believe that woman can only celebrate or be celebrated when they are getting married. I re-branded the business to become a lifestyle brand celebrating women and their moments big and small. It felt so much more “right” after the re-brand, as I was able to incorporate self-care stories and interview inspiring women from around the world.



Authenticity has always been the heart of who I am and my business. As I grew tremendously personally this past year, I realized I needed to take a step back and realign my business again. The past 3 months has been about that. Growth and change is never easy. It is often met with resistance. The first thought I had when I felt this need for change within me 3 months ago was, “This again? I just went through this last year!” I’ve thought long and hard about what is the best way to share this with my community. I believe the best time to share is now, at the start of a new season, even when I am not 100% clear about what the final change will be and how the change will take place. I wanted to take you on this journey with me and to share the process with you. To let you know that it is ok to not have clear answers and follow linear paths.


Even in the midst of unknown, you can always remember to enjoy the journey and trust the process. To me, that is the ultimate form of self-care and self-love.


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Size Chart

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